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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest [market program](https://www.bloomberg.com/profile/company/MNELF:US) in Las Vegas luxury jets are luring buyers with their [streamlined](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) shapes, luxurious cabins - and progressively, their usage of [alternative fuels](https://www.zoominfo.com/c/mission-newenergy/346542889).<br> |
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<br>Fuel manufacturers and jetmakers are keen to display unique types of aviation fuel considered less hazardous to the environment, from utilized cooking oil to the noticeably less attractive meat waste.<br> |
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<br>[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airlines, have actually bowed to environmental pressure on air travel and devoted to cutting in half carbon [emissions](https://www.pinterest.com.au/missionnewenergy/) by 2050 compared to 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to curb emissions could make organization jets more attractive to [environmentally mindful](https://www.bloomberg.com/profile/company/MNELF:US) buyers - especially corporations facing questions over sustainability from shareholders or green project groups.<br> |
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<br>The availability of less polluting private jets might likewise spare the abundant and popular the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a recent personal jet trip to southern France.<br> |
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<br>Five [Gulfstream jets](https://www.google.com/search?kgmid=/m/0cqd_rb) on screen in Las Vegas are using California-produced fuel from [inedible beef](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) tallow.<br> |
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<br>The newest waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," [stated Bryan](https://pitchbook.com/profiles/company/51278-86) Sherbacow, [chief commercial](https://www.businessnews.com.au/Company/Mission-NewEnergy) officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 airplane on [display](https://forest500.org/rankings/companies/mission-newenergy-limited) are expected to be powered by 150,000 gallons of other eco-friendly fuel blends to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions worldwide, however can release, typically, up to 20 times more carbon emissions per [traveler mile](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) than jetliners, according to the London-based private charter firm Victor.<br> |
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<br>Prince Harry has defended his periodic use of personal jets to ensure his family's safety, and has actually said that on the uncommon celebrations he does not [fly commercially](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) he offsets his emissions.<br> |
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<br>But planemakers say occurrences such as the furore over his schedule have actually included fresh [difficulties](https://www.bloomberg.com/profile/company/MNELF:US) for a market already aiming to validate its contribution to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming including making use of personal jets are regrettable when you consider that our industry has delivered fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks [increased sustainable](https://www.zoominfo.com/c/mission-newenergy/346542889) fuel use will help the market make inroads with corporations and wealthy buyers. According to industry data, billionaires only have a 19% service jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for visiting airplanes - is not likely to satisfy all critics at the Oct 22-24 luxury jet occasion.<br> |
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<br>Environmentalists and some analysts stay doubtful that biojetfuels, usually mixed 50-50 with kerosene, will make a considerable effect on public understandings about high-end travel.<br> |
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<br>"No quantity of [Jatropha](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert Richard Aboulafia.<br> |
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<br>Demand from service jet operators for sustainable fuels now far goes beyond supply and their interest could drive future production, [Sherbacow](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) stated.<br> |
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<br>World Energy, which [produces](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might expand production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter business and specialists are also seeing more interest from customers who want to buy carbon credits to offset emissions from their [flights](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization research study his business recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that rate, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I think individuals are becoming more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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